My inbox held the magical invitation to the Fashion Television Host Hunt Afterparty at Rockwood this Thursday. Click in if you want to go. (Who says KC doesn't take care of her peeps?)

Anyhooo...

The FT host hunt leads into Canada's Next Top Model and of course that had me wonder where miss last year's winner is (aka - Andrea). Of course I caught Sisi strutting her fabulous self down the runway at Toronto Fashion Week looking like she owned it. However, like all the top models, invisibility seems to ensue.

So I, of course, wondered why this could be and with a little research I realized a few key points:

1. In 1991 the average size of a model was a size 6. During that time we were at the height of the Supermodel Era.
2. In the 1970's the average size of a model was a size 7/8 or about 135lbs (8% less than the average woman). This was the beginning of the Supermodel.
3. In 2007, the average size of a model is a size 0 or about 110lbs which translates to 23%
less than the average woman.

Ask yourself... Where is the Supermodel?

I don't think that has anything to do with coincidence. I think it's a simple fact: Women are drawn to shapes they can relate to. When the average size of a model equates to the average size of an 11 year old girl, then what do we have to relate to?

On average, I would say... nothing. Trust me, my cutie lil' booty will barely fit into the most generous of sizes at La Senza girl. The whole scene looks like an over stuffed sausage casing OR Mariah Carey on a fat day.

Yes.
I did go there.

So how did we lose the Supermodel?

Well here's my theory:

Make no mistake, the industry of fashion is one of marketing. Models are as disposable as the images they wear, because once you're yesterday's news, you need to step aside. The public gets bored fast, for example, who else is so over the UGGS trend or the Skinny Pant in Boot look?

Yep... me too.

So when your market's tastes get bored, you have to jazz it up with something new. And, when you're moving so fast, no wonder cocaine is the drug of choice... coincidentally that too keeps you thin.

So let me drive this puppy on home... Women have a group of overworked and coked out designers stressing on designing a line of clothing that will sell sell sell. This all needs to happen all in less than a 6 month window, twice a year. So do you think they have very many reflective surfaces?

No.

They have their circle of coked out designers and model friends stressing about their own issues. So they design clothes with that in mind.

Enter the fashion show, the emaciated models, manifestations of a cocaine dreams and martini chasers, take the catwalk. Everyone recoils in horror, at least most people did at Fashion week here. The shock really did resonate in an audible gasp, which by the lackadaisical designs confirmed that it had nothing to do with the fashion.

Then after a while, the audience relaxes, grooves to the music and when it's all done, we all feel guilty for wanting to eat. Brainwashing successful.

So the moment that happens- the moment you stop feeling beautiful in your skin and feel miles away from the contrived ideal from fashion shut ins, you just bought into the image they were selling.

Success! You just sold out!

Stay fierce, stay true and stop buying into an unrealistic ideal because the only way we will ever bring back the Supermodel will be the day when you are ready to look like her.

Get it?